Yixiao Sun

PhD Student
Department of Communication
Michigan State University
Email: sunyixi2 [at] msu [dot] edu

Peer-Reviewed Publications

[4] Yaotian Zhang, Yixiao Sun, Gongjing Lu, Zhicong Chen, & Cheng-Jun Wang. (2025). Let us not wallow in the valley of despair: The role of emotion, panic, and sympathy discourses in promoting productive actions. International Journal of Business Communication. Online First in May 2025. [DOI][Replication]

[3] Yaotian Zhang†, Yixiao Sun†, Cheng-Jun Wang. (2025). Unraveling the shape of social media narratives: Analyzing the effects of online interaction and narrative structure on attention to digital asset transactions. Journal of Broadcasting & Electronic Media. Online First in March 2025. [Co-first author†] [DOI][Replication]

[2] Zhicong Chen, Wenting Yu, Yixiao Sun, Cheng-Jun Wang, & Xiao Fan Liu. (2025). The dark side of the internet: Fueling misinformation in the COVID-19 pandemic and the 2020 U.S. presidential election. Communication and the Public. Online First in September 2024. [DOI][Replication]

[1] Yixiao Sun, Xue-Fei Yan, Yaotian Zhang, Jing Chen, Zhicong Chen, & Cheng-Jun Wang. (2024). Globalization in international tensions: The impact of military conflicts on the cultural orientations of multinational corporations’ advertising in modern China (1932–1937). Chinese Journal of Communication, 17(4), 452–470. [DOI][Replication]